Our Photography

The old saying is true, you don’t get a second chance to make a first impression. Never more true than in real estate.
Most buyers shop online first
Your house needs to look extraordinary on the internet. The web is a visual medium. We use Nikon Professional cameras and lenses to give your home that notable extra pop for fast results at top dollar. Considering the sale price of your home, this is certainly the most important factor in your real estate sale.

Some of our camera equipment, not counting lighting. Don't trust your investment to an agent who uses a cell phone camera, or a digital "point and shoot " camera.

Some of our camera equipment and lighting. Don’t trust your investment to an agent who uses a cell phone camera, or a digital “point and shoot ” camera.


Using only DSLR cameras and Nikkor Lenses for all our photography and video, we offer you professional results.
You’ll see the difference, and so will buyers.
Seen here, our D5000, D5100, and D600 DSLRs. Click to expand.

Seen here, our D5000, D5100, and D600 DSLRs. Click to expand.


 I learned a lot during my many years at Kodak. They were a truly great American Company.

I learned a lot during my many years at Kodak. They were a truly great American Company.

All the equipment in the world won’t help if you don’t know how to use it. Before my career in real estate, I spent 20 years at Bell & Howell and Kodak. I gained a lot of technical knowledge. My photographic skill and experience is unmatched among local Realtors.

All the photography skills in the world won’t be be helpful to sellers if you don’t know much about selling real estate. I’ve been a full time Realtor since 2004, studying and practicing at what sells homes for the most money. I’ve shot countless photos, and produced many videos. I study the results, looking for the best techniques to sell real estate in the real world. That’s experience you can’t get from watching a YouTube video.

Below: Our multimedia workstation for photo editing, video production, and web design. We edit in hi-def, and optimize all content across the spectrum, from PCs to handheld mobile devices, and for social media distribution on Facebook and Twitter.

Multimedia production workstation for The Address Realty 2013

Multimedia production workstation for The Address Realty 2013

Here is an example of a recent video tour that resulted in a successful sale:

Actually, our best work is yet to come. On our journey of constant self improvement, we strive to make sure each work is better than our last. Are you next? Let us give your house our star treatment so it sells for top dollar, and we can feature it here!

The Address Realty
Erin Murphy - Broker
CalBRE #01710206
Skip Murphy - REALTOR
CalBRE #01423715
Office (530) 244 7603
Mobile (530) 356 4500
TheAddressRealty@gmail.com